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10 Simple Data Security Tips For Small Business Owners

A common problem that most small business owners suffer from is securing their data. Read on to find out about 10 data security tips:

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Data Security Tips & tricks

A common problem that most small business owners suffer from is securing their data. Read on to find out about 10 data security tips:

1. Identification of sensitive data.

The first step is to identify which data is sensitive. Examples of such data are financial records, credit card details, and employee personal information. Wherever this data is stored, be it servers, laptops, or computers, it should be made secure to protect against theft.

Data Security Tips & tricks

2. Control over access to data.

Small business owners should retain control over their data. It is not advisable to give complete access to even the dedicated IT security professional. They should keep track who is using data and when it is being accessed. In this way, if data is missing or compromised, it can be tracked to the source of the breach.

By restricting access to company data, small business owners can also protect themselves against unintentional revealing of data via social media or personal mobile devices.

3. Do not overlook data in mobile phones.

More and more people are bringing in mobile devices into the workplace. Thus, employees have a tendency to use them for both work and personal purposes. Usually, there isn’t enough security on their devices to prevent theft of data. One way that small business owners can prevent their information from being stolen is to implement strict mobile device usage policies. Another way is to use secure applications. A third way is to use visualization technology that divides the mobile device into two components – which are separate and secure.

4. Consider cloud storage options.

Cloud storage is actually a feasible option for small business owners. Although this form of storage has come in under attack for security leak reasons, it is not as dangerous as keeping data on systems in the office. Ensure that the agreement between your company and your cloud provider is robust. This will minimize the chances of sensitive data being stolen. An additional advantage is that you will never lose your data, even in the case of a disaster, because there will always be a back-up option.

5. Use encryption codes for safety.

If you want to keep data onsite, you can use encryption software to discourage theft. Encryption services are offered by many databases, applications, and security suites. Thus, even if your data is stolen, it cannot be readily compromised.

6. Hire a dedicated IT security professional.

Small business owners are better off hiring a professional who can handle issues of compliance and security. However, it is essential to conduct some research before hiring a person. Stealing in-house data is considered to be one of the biggest problems for small business owners. A thorough check of the potential employee’s background and references should be done.

7. Control the downloading of data.

Downloading data that contains spyware could be the undoing of small business owners. One way to get around this problem is to put strict controls around the downloading of any sort of data. In the long-term, small businesses can cultivate a corporate culture of security. They can educate their employees about their respective roles and caution them against downloading data from just anywhere. They should also be explained the value of downloading applications and software from respectable websites.

8. Dispose of paper documents with care.

Since everything is digital nowadays, it is easy to forget that paper documents exist. However, small business owners should bear in mind that sensitive information such as credit card statements, personal information, or other types of data can be scavenged from dustbins and recycling machines. They should always use a paper shredder after transferring the information into a digital format. It is best to employ a professional shredding company to dispose of sensitive paper documents.

9. Make your Internet secure.

Small business owners resort to the easiest way of conducting business transactions – through wireless networks. However, the problem is that these networks are easy to attack if they are left unsecured. Small businesses should ensure that their wireless network has a strong password, and they should use WPA2 encryption instead of WEP.

10. Regularly update passwords.

It is imperative that small business owners change their passwords often to prevent security lapses. At regular intervals, they should check all the passwords used in their systems and change the ones that are weak or have been in use for a long time. Ideally, they should change their passwords once every few months. This is especially important if they have employees leaving the company or if they avail the services of a third-party IT service provider.

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Vivo partners with China Mobile to drive 5G advancement

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Vivo announced its partnership with China Mobile on the “China Mobile 5G Device Forerunner Initiative” at the GTI Summit 2018 at Mobile World Congress. Combining the efforts of industry players including Vivo, the program will accelerate the development of next generation 5G devices. The program aims to launch the first batch of 5G pre-commercial devices for scale-up trial application showcase, plus establish support for the development of 5G devices, chipsets and component supply chains. Shi Yujian, Senior Vice President and Chief Technology Officer of Vivo attended the summit and joined discussions on the latest R&D of 5G devices with industry leaders from other partner companies.

The “China Mobile 5G Device Forerunner Initiative” led by China Mobile brings together more than 20 of the industry’s most influential and capable chipset manufacturers, component manufacturers and end-solution providers, forming a strong industry ecosystem for 5G development.

Vivo-outlines-5G-device-commercialization

Vivo outlines 5G device commercialization

“The smartphone industry’s growth is increasingly driven by the user experience, which has significantly grown the influence of smartphone manufacturers on communication standards and regulations. For Vivo, 5G is both an opportunity and a challenge as technology changes emerge

more rapidly so the pace of market change is faster than ever. Continuous innovation is the only way to forge ahead in today’s dynamic era,” Mr. Shi said at the event.

5G networks will deliver higher speeds, lower latency and more bandwidth than ever. As applications of these key features in mobile communications broaden, 5G devices will take on different forms. While AR/VR and wearables continue to evolve, the 5G smartphone will continue to be the core platform for mobile users with its unmatched user base size.

Vivo believes the 5G smartphone will act as a hub for Smart Sensors, Smart Control and Smart Services. Smartphones will detect and analyze user behaviour, form a control centre for the Internet of things and deliver personalized AI-enabled services. Vivo also plans to launch its 5G pre-commercial devices by 2019 and officially release a commercial 5G smartphone by 2020.

Vivo-outlines-5G-device-commercialization

Long-term commitment to 5G development

Vivo began its research into 5G not long after the International Telecommunications Union (ITU) shared their vision of 5G. Vivo set up its 5G Research Institute in Beijing in 2016 and became one of the largest device providers at the 3GPP group to help develop 5G technologies. In the past year, Vivo has activated 5G antenna and frequency related development to further accelerate Vivo’s pace of 5G innovation. Vivo’s partnership with China Mobile on 5G started in 2016 with a joint solution that reduces power consumption of 5G devices. Vivo was also a key contributor to the China. Mobile led GTI 5G Device Whitepaper and China Mobile 5G Technical Requirements for Large Scale Field Trial.

To enable the unique consumer experience shifts that 5G will bring, Vivo has also been working closely with Qualcomm on a 5G demonstration to showcase the power of 5G applied across a range of end-to-end usage scenarios.

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Amazon Prime Music: Now Streaming in India Free With Prime

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Amazon Prime Music Launch in India

Amazon Prime Music Recently launches in India attached with free prime benefits. 

It Can Change the way to you find and play the music. An Ad-free streaming and innovative voice controls with Alexa, in multiple languages. Let's welcome

Amazon Prime members can now enjoy their favourite music ad-free across millions of songs in multiple languages at no additional cost to Prime membership

Amazon Prime Music is available to play on Android and iOS mobile phone apps, Desktop app and Web player, Amazon Fire TV sticks and Amazon Echo devices

Amazon.in announced the launch of Amazon Prime Music, an ad free music streaming service - exclusively for Prime members - offering unlimited offline downloads*, voice controlled with Alexa at no additional cost to Prime membership. Amazon Prime Music includes tens of millions of songs across major International and Indian music labels in  over 10  languages including English, Hindi, Tamil, Punjabi, Bengali, Kannada, Telugu and more. Amazon’s music experts have specially curated playlists and stations to give music listeners an uninterrupted music listening experience across genres, moods, artists, eras, and activities. Amazon Prime Music will be available on Android and iOS mobile phone apps, Desktop app and Web player, Amazon Fire TV sticks and Amazon Echo devices. For more information, visit www.amazon.in/amazonprimemusic.

 

With Alexa voice controls, Amazon Prime Music is changing the way customers can find and play music by putting the entire selection not just at the tip of your fingers, but also on the tip of your tongue. Using Alexa voice controls, Amazon Prime Music makes asking for your favourite music as simple and natural as talking to a friend. Simply tap the Alexa icon in the Amazon Prime Music app and just ask for your favourite songs, albums and artists. Learn more at www.amazon.in/alexaonprimemusic

Commenting on the launch, Sahas Malhotra, Director, Amazon Music India said,We believe music listeners are going to love Amazon Prime Music as we bring a global service  that’s been truly localized in its selection and curation. With ad-free streaming at no additional cost to Prime members, Amazon Prime Music offers a welcome break from text and voice ads that come between you and your favourite music. Moreover, with voice controls the music listening experience cannot get any simpler, making music listening delightful, effortless and a natural experience for customers. Listening to your favourite music has neve been more fun”.

Amazon Prime Music brings a transformative music experience giving Prime members a brand-new way to enjoy music:

  • No Ads, No interruptions: Sit back and enjoy a seamless, music listening experience with unlimited offline downloads.
  • Voice controlled music: Simply tap the Alexa button in the mobile music app and use your voice to ask for your favourite music on Andriod & iOS. Get started by asking for your favourite artist “Play Ed Sheeran song”, or simply say “Play latest Hindi songs” or say “play 60s Bollywood music”
  • Global selection in multiple languages: Whether it is discovering New releases to Retro Classics, Rock to Bhangra, Rabindra Sangeet to Electronic dance music, there’s music for everyone, every moment, every mood to chose from millions of songs in multiple languages
  • Curated Playlists and Stations: Amazon Prime Music’s Indian editorial experts have specially created Playlists and Stations to cater to customers music tastes across moods, activities, genres, eras, artists and more across multiple Indian languages. Discover what’s new on specially designed playlists like Fresh Hip-Hop, Fresh Punjabi, Fresh Tamil and more, be clued into chart busters on the Hot Right Now series and rediscover genres with a tightly curated list of 100 Greatest songs, chosen across eras - from Bollywood to Sufi to 80s Pop and slow Jams. Whether it’s a wedding, or a road trip or you are on baby sitting duties - there is a playlist waiting for you on Amazon Prime Music.
  • Make your own playlists – Build your own perfect playlist by choosing songs you already love or songs you just discovered through hand-curated playlists and stations for easy and quick access. You can also share your playlists on Amazon Prime Music with your family and friends.
  • Unlimited offline downloads*: Download your favourite songs, albums and playlists for seamless offline playback. Enjoy your music wherever you are, anytime. No data costs or limited connectivity challenges.

At Amazon, we continue to add value to our popular Prime program. With the launch of Amazon Prime Music, we now offer Prime members an easy, uninterrupted access to a world of music entertainment with their Prime membership. We think, Prime members will enjoy this latest addition with the many Prime benefits that already include unlimited streaming of movies and TV shows with Amazon Prime Video and unlimited free fast delivery on eligible items from India’s largest online selection of products, early access to top deals and more”,  said Amit Agarwal, SVP and Country Head, Amazon India.

 

Customers who are not Prime members and want access to Amazon Prime Music can visit www.amazon.in/prime to learn more about Prime benefits.

 

Everyday Made Better with Prime

Prime is designed to make your life better every single day. Tens of millions of members around the world enjoy the many benefits of Prime. In India, Prime members enjoy unlimited free 1 day and 2 day delivery on over 2 million online products, free standard delivery without minimum purchase, exclusive deals on bestselling products,  instant access to Amazon Prime Video latest movies & TV shows and now Amazon Prime Music. Available at a ₹ 999 a year, Prime is an incredible value for members.  To learn more and join Prime, visit Amazon.in/primeday.

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How to Engage Your Website Visitors With Customized Messages

Setting up personalized messages that target the visitors to your website is a smart move. By reaching out to them, you will stand out as a brand that takes care of the experience of its visitors and wants to provide them with as much assistance as possible.

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Customer engagement may not be the first thing that comes to mind when you hear about chat, but chat has become a critical communication tool today.

Companies are now using live chat in proactive ways to approach customers and offer help while they are browsing their website. It works similarly to a sales assistant at the store – once the customer enters a shop, they will always be greeted and asked whether they need help.

That way, customers know that they can reach out to the sales assistant if they have any questions. Moreover, after the customer spends some time in the store, it is natural to offer assistance because they might need help and are more likely to accept it.

That's how chat works on websites.

Chat applications allow organizations to make the most of the information about customer behavior, geographical location, or the page they are visiting to start a contextualized conversation that brings results. If used skillfully by a well-trained team, chat applications may help you create extremely positive relationship with your customers, and see more and more of potential customers coming to your website.

Here are some excellent reasons why you need a customized chat on your website:

  • Higher conversion – customized greetings that start chats with visitors help to engage and convert them. Visitors invited to chat are 3 times more likely to turn into customers. 61% of these customers will convert within the first chat.

  • You can follow the customer journey and offer contextual help without having to observe customers' behavior all the time – smart chats apps offer sophisticated website monitoring features and constantly analyze visitor information to help create messages that are relevant and contextualized. Even if you're not in front of your computer, you can be sure that customers will be greeted and offered help.

  • Customized messages deliver personalized help that brings higher customer satisfaction – personalized greetings for customers that directly relate to their previous actions on your website or information you have about them work wonders.

Now that you know why customized messages are so important for your website's user experience, here are some examples of messages you can use to start chatting with your visitors.

Starting a conversation

Companies usually start their work with customized messages by setting up automated greetings that start a chat with visitors. In most cases, such greetings are displayed after a visitor spends around 30 seconds on a website.

But to make the most of these automated messages, it's a good idea to greet visitors at the right moment with a message that relates to what they are viewing on the website. That way, you will encourage them to start chatting with you.

For example, visitors who are looking through your product pages could receive the following greeting: 'Do you see anything you like? We're here for you if you've got any questions about our products.'

Another good occasion to start a chat is when you notice that the customer spends time on your website without taking any action. Start chatting with them in real time to see whether they need any extra information or help with placing the order. By initiating the chat, you will be helping them start the conversation.

Start chatting on the pricing page

Visitors who spend a lot of time on your pricing page might be considering a purchase, but they're not sure which option is best for them. If they abandon your page at this time, the chances are high that they will never come back.

That's why you should reach out to them at this moment and help solve their doubts. Otherwise, you will be missing out on an important opportunity for conversion. All it takes is sending a message like 'Hello, please let me know whether you've got any questions about our pricing.'

Get the chat going on contact pages

It makes sense that customers who open your 'Contact us' page wants to get in touch with you. So why not reach out to them first? You can set up a message like 'Hello, you can always reach out to us in this chat if you prefer typing to talking on the phone.' That type of greeting will pay off in more exceptional user experience on your website.

Here's how to engage returning visitors

Another important use of customized messages is for re-engaging visitors who are returning to your website, essential for customer retention. That type of greeting will help visitors to remember you and engage with your brand better.

You can write a message like ' Hello, welcome back to our website. If you got any questions, we are here for you.' If you notice that the customer visits the same page with a specific product, you can create an even more creative and personalized message, for example: 'Still not sure whether this product works for you? Drop us a line here; we'll be happy to help you out.'

Use messages to reduce cart abandonment

If you run an online store, cart abandonment is probably one of the most severe problems you encounter. Customized messages help to reduce the cart abandonment rate significantly. All it takes is starting a chat and offering guidance to visitors throughout the process of placing an order or filling out a form. By reaching out to them, you will motivate visitors to complete the process or offer them a convenient place to ask further questions before they finish their task.

Setting up personalized messages that target the visitors to your website is a smart move. By reaching out to them, you will stand out as a brand that takes care of the experience of its visitors and wants to provide them with as much assistance as possible.

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