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Ad Tech 2018: Explores the Post Advertising Era



ad:tech 2018 Explores the Post Advertising Era, where creativity, technology, emotion and innovation collide

Content streams & Keynotes will focus on what’s trending in the digital ecosystem

ad:tech New Delhi is all set for the 8th Edition of its annual show at The Leela Ambience, Gurgaon on 8-9 March which will explore the tools and tactics that savvy marketers are deploying to connect better with the end consumer. In the ever evolving  advertising economy, it will be critical that brands consider newer ways toengage their users with content and data.

 With its single point agenda to focus on the Post-Advertising era, ad:tech 2018 will be an unparalleled marketplace attracting over 6000+ attendees across 31 nations, showcasing over 70+ Exhibitors who bring their expertise and learnings in digital arena.

The conference side of the show will have distinguishednational and international industry Keynotes highlighting theimportant elements of the Post Advertising Era. Some of the Keynote topics will include:

  • The Science & Magic Of Storytelling by Atin Kulkarni, Global Head, Media & Content Innovation CoE, Pepsico
  • When Data Meets Brands by EldadManiv, President & COO, Taboola
  • Automation Meets Human Experiencewill be an interesting panel discussion moderated byFaye D' Souza, Executive Editor- MirrorNOWwith RashiGoel, Head of Consumer Communications- Nestle India, Sapna Chadha, Head of Marketing India and SEA - Google, Gunjan Soni, CMO and Head, International Brands Business, Myntraand Head of Jabong, as panelists
  • Innovation Is Out, Invention Is In by David Shing, VP & Digital Prophet, Oath, will explore the future of advertising with hearable, feelable, wearable technologies – powered by data, intelligence sensors and more.
  • Agency of The Future - The Ongoing Evolutionwill be another insightful panel moderated by Punitha Arumugam, a veteran Agency Leader, and the panelists will include Joanna Catalano, CEO – Asia Pacific, iProspect, Lara Balsara Vajifdar, Executive Director- Madison Mediaand Babita Baruah, Managing Partner, GTB India
  • Towards A Digital Society: Themes, Opportunities, Fault-Lines by Santosh Desai, Managing Director & CEO, FutureBrands, Author and Columnist with TOI, will explore some broad cultural and social cues that can create opportunities for the industry.

Other Key Streams

With Eight key streams over the two days that include Accelerating Your Creativity, The Programmatic Code, Engagement By Design, Data is the New Black, India and The Digital Revolution, Driving Toward End Goals, Brand Breakout and the Future Of…, ad:tech New Delhi will be all about what’s trending in the digital ecosystem.

Some of thefeatured sessions in these streamswill include:

Data risks and responsibilities by Nikhil Pahwa, Founder and Editor, Medianama wherein the core focus will be on ‘how brands and data owners need to be aware of the risk, responsibility and opportunities associated with the ownership of consumer data’.

Brand breakout – celebrating homegrown brands in a Digital economyby Raunak Munot, Co-Founder & Head of Marketing,  The Bombay Shaving Co., Ashish Tiwari, Head - Digital Marketing & PR,HMC and Rajesh Sawhney, CEO & Co-Founder of Innerchef | Founder GSF Accelerator.

Author’s guide to New Age Marketing, will be a discussion with new writers like Actor & Author Soha Ali Khan and Chandramouli Venkatesan, CEO- Pidilite Industries, talking about how book publishing and marketing has evolved in the digital era.

Providing a gateway to international brands:

ad:tech New Delhi’s success over the past seven years has attracted different Countries like USA, China, Israel, Germany, France, and United Kingdom to participate  and witness innovation across media channels and technologies.Participants of ad:tech 2018will have the opportunity to interact with industry leaders from over 31 countries, who are joiningus as  delegates, sponsors and exhibitors.

The Next Big Thing

ad:techNew Delhi and Nestlé India will also host the second edition of The Next Big Thing Start-up challenge. This joint initiative will give startups an exclusive opportunity to showcase their technology and win a fully funded pilot with the Nutrition, Health & Wellness leader - Nestlé India along with the coveted recognition of 'The Next Big Thing. ‘

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CyberArk Acquires Vaultive to Advance Privileged Account Security for the Cloud



CyberArk (NASDAQ: CYBR), the global leader in privileged account security, today announced the acquisition of certain assets of privately-held Vaultive, Inc., a cloud security provider. The deal closed today.

The CyberArk Privileged Account Security Solution is the industry’s most comprehensive solution for protecting against privileged account exploitation anywhere – on-premises, in hybrid cloud environments and across DevOps workflows. Building upon the Vaultive technology, CyberArk will deliver greater visibility and control over privileged business users, and Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) administrators. By delivering a cloud-native and mobile experience, Vaultive will extend the CyberArk solution to these highly privileged users, which are frequent targets for cyber attacks.

“The Vaultive team brings innovative technology and advanced cloud industry experience to CyberArk. We look forward to incorporating the technology to add additional depth and proactive protection for enterprises facing an expanding attack surface in the cloud,” said Udi Mokady, chairman and CEO, CyberArk. “Vaultive provides a strong building block to accelerate CyberArk’s cloud security strategy, making CyberArk the only vendor able to extend privileged account security to administrators and privileged business users in cloud environments with this level of granularity and control.”

According to IDC, worldwide spending on public cloud services and infrastructure is forecast to reach $277 billion in 2021.1 Privileged business users and SaaS, IaaS and PaaS administrators have broad and often unlimited access to a range of social media, web-based sales operations and financial applications. That access must be monitored and controlled consistently across multiple types of applications, and be done in a way that doesn’t change the way cloud administrators and privileged business users work.

“I'm extremely proud of everything that the Vaultive team accomplished," said Ben Matzkel, founder and CTO, Vaultive. "It's becoming increasingly clear that customers desire a unified security approach that extends from the data center to the cloud. Fortified with Vaultive's technology and its team, CyberArk is uniquely positioned to meet this critical need. We look forward to working closely with CyberArk customers around the world to advance their privileged account security strategies for the cloud.”

This acquisition furthers CyberArk’s leadership in securing modern infrastructure and applications. Using CyberArk Conjur, organizations gain a comprehensive secrets management solution for DevOps toolchains and cloud-native applications. Additionally, CyberArk offers cloud platform support across AWS, Microsoft Azure and Google Cloud Platform (GCP) and has validated the ability to stand up a privileged account security solution in AWS in 15 minutes or less. With the acquisition of Vaultive, CyberArk extends its leadership to secure privileged access to SaaS, IaaS and PaaS applications by administrators and privileged business users.

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Epson Takes the Lead in the Inkjet Printer Market in India



Epson, the world leader in digital imaging and printing solutions, today announced that it has secured the No.1 position in the Inkjet printer market (by Volume and Value) for the calendar year 2017, as per a leading research firm*. Epson attained the No. 1 position for the calendar year 2017, after beating competitors including HP and Canon. Inkjet printers led the overall market with 52.2% share in Q4 2017.

As per IDC's Hard Copy Peripherals (HCP) Quarterly market report (2017 Q4), Epson sold 705,656 inkjet printers in CY 2017 to lead the market. Epson captured 42% of the Inkjet market by Volume and 54% in value, while HP followed with a volume market share of 40 % and value share of 32%. Canon lagged behind at 16% volume share.  Epson has been the leader in the Inkjet market by Value share for a few years now. As per IDC, Epson L380 has been the highest selling printer model in the Inkjet category. Epson M-series (Monochrome InkTank) witnessed significant growth from Tier 2 and 3 cities as channel partners effectively developed newer markets such as Cooperative banks, State Government, etc. where end consumers preferred the Mono InkTank to a Mono Laser printer.

"It’s been a great year for Epson and we are delighted to have achieved the No. 1 spot in the Inkjet printer market by value and volume for the calendar year 2017. At 54%, we have captured the majority of the market in terms of value. It is a great testimony towards our investment in technology and building commercially viable products. Epson were the pioneers and the first to launch InkTank printers in India. Since then, Epson's InkTank Printers have been embraced by cost and quality conscious consumers across segments, be it home usage, commercial usage in print and copy shops or office usage for black and color printing.” said Mr. Samba Moorthy, Vice President-Sales & Marketing, Epson India.

InkTank printers were first introduced by Epson in 2011 and have helped consumers across the home, commercial and office segments to print more by keeping the cost under control. The extremely low cost per print of 7 paise for Black and 18 paise for Colour** offered by Epson struck a chord with consumers and Epson has seen sale of InkTank printers in India go up exponentially over the years. In January 2018, Epson launched 5 new WiFi InkTank printers – L4150, L4160, L6160, L6170, and L6190. These new WiFi InkTank printers are compact with the integration of the ink tank into the printer, unlike the previous models. The L-series WiFi printers lower the total cost of ownership to businesses with its ultra-high page yields of 7,500 Black pages and 6,000 color (CMY)  pages for each complete set of 4 ink bottles.  The new L series WiFi printers offer the smallest footprint amongst all brands of InkTank printers. The cumulative global sales of Epson's high-capacity InkTank inkjet printers have surpassed 20 million units. In India alone, Epson has sold over 2 Million InkTank printers since its launch.

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Amazon Prime Music: Now Streaming in India Free With Prime



Amazon Prime Music Launch in India

Amazon Prime Music Recently launches in India attached with free prime benefits. 

It Can Change the way to you find and play the music. An Ad-free streaming and innovative voice controls with Alexa, in multiple languages. Let's welcome

Amazon Prime members can now enjoy their favourite music ad-free across millions of songs in multiple languages at no additional cost to Prime membership

Amazon Prime Music is available to play on Android and iOS mobile phone apps, Desktop app and Web player, Amazon Fire TV sticks and Amazon Echo devices announced the launch of Amazon Prime Music, an ad free music streaming service - exclusively for Prime members - offering unlimited offline downloads*, voice controlled with Alexa at no additional cost to Prime membership. Amazon Prime Music includes tens of millions of songs across major International and Indian music labels in  over 10  languages including English, Hindi, Tamil, Punjabi, Bengali, Kannada, Telugu and more. Amazon’s music experts have specially curated playlists and stations to give music listeners an uninterrupted music listening experience across genres, moods, artists, eras, and activities. Amazon Prime Music will be available on Android and iOS mobile phone apps, Desktop app and Web player, Amazon Fire TV sticks and Amazon Echo devices. For more information, visit


With Alexa voice controls, Amazon Prime Music is changing the way customers can find and play music by putting the entire selection not just at the tip of your fingers, but also on the tip of your tongue. Using Alexa voice controls, Amazon Prime Music makes asking for your favourite music as simple and natural as talking to a friend. Simply tap the Alexa icon in the Amazon Prime Music app and just ask for your favourite songs, albums and artists. Learn more at

Commenting on the launch, Sahas Malhotra, Director, Amazon Music India said,We believe music listeners are going to love Amazon Prime Music as we bring a global service  that’s been truly localized in its selection and curation. With ad-free streaming at no additional cost to Prime members, Amazon Prime Music offers a welcome break from text and voice ads that come between you and your favourite music. Moreover, with voice controls the music listening experience cannot get any simpler, making music listening delightful, effortless and a natural experience for customers. Listening to your favourite music has neve been more fun”.

Amazon Prime Music brings a transformative music experience giving Prime members a brand-new way to enjoy music:

  • No Ads, No interruptions: Sit back and enjoy a seamless, music listening experience with unlimited offline downloads.
  • Voice controlled music: Simply tap the Alexa button in the mobile music app and use your voice to ask for your favourite music on Andriod & iOS. Get started by asking for your favourite artist “Play Ed Sheeran song”, or simply say “Play latest Hindi songs” or say “play 60s Bollywood music”
  • Global selection in multiple languages: Whether it is discovering New releases to Retro Classics, Rock to Bhangra, Rabindra Sangeet to Electronic dance music, there’s music for everyone, every moment, every mood to chose from millions of songs in multiple languages
  • Curated Playlists and Stations: Amazon Prime Music’s Indian editorial experts have specially created Playlists and Stations to cater to customers music tastes across moods, activities, genres, eras, artists and more across multiple Indian languages. Discover what’s new on specially designed playlists like Fresh Hip-Hop, Fresh Punjabi, Fresh Tamil and more, be clued into chart busters on the Hot Right Now series and rediscover genres with a tightly curated list of 100 Greatest songs, chosen across eras - from Bollywood to Sufi to 80s Pop and slow Jams. Whether it’s a wedding, or a road trip or you are on baby sitting duties - there is a playlist waiting for you on Amazon Prime Music.
  • Make your own playlists – Build your own perfect playlist by choosing songs you already love or songs you just discovered through hand-curated playlists and stations for easy and quick access. You can also share your playlists on Amazon Prime Music with your family and friends.
  • Unlimited offline downloads*: Download your favourite songs, albums and playlists for seamless offline playback. Enjoy your music wherever you are, anytime. No data costs or limited connectivity challenges.

At Amazon, we continue to add value to our popular Prime program. With the launch of Amazon Prime Music, we now offer Prime members an easy, uninterrupted access to a world of music entertainment with their Prime membership. We think, Prime members will enjoy this latest addition with the many Prime benefits that already include unlimited streaming of movies and TV shows with Amazon Prime Video and unlimited free fast delivery on eligible items from India’s largest online selection of products, early access to top deals and more”,  said Amit Agarwal, SVP and Country Head, Amazon India.


Customers who are not Prime members and want access to Amazon Prime Music can visit to learn more about Prime benefits.


Everyday Made Better with Prime

Prime is designed to make your life better every single day. Tens of millions of members around the world enjoy the many benefits of Prime. In India, Prime members enjoy unlimited free 1 day and 2 day delivery on over 2 million online products, free standard delivery without minimum purchase, exclusive deals on bestselling products,  instant access to Amazon Prime Video latest movies & TV shows and now Amazon Prime Music. Available at a ₹ 999 a year, Prime is an incredible value for members.  To learn more and join Prime, visit

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