Mumbai, Maharashtra, India
In a bid to cater to burgeoning client needs and complex communication requirements, Mumbai based creative and communication agency, Rickshaw, announces the launch of its Design Unit. This next-generation design cell will accelerate Rickshaw’s ability to deliver transformational design capabilities to its clients.
Talking about the launch of design unit, Suhas Parab, Founder, Rickshaw, says, “A good design answers a question, raises questions, simplifies life, goes behind the simple, prods us to dig deeper. Also, a good design is accessible; it illuminates the brand and taps into the zeitgeist. A good design also tickles the five senses and trickles into the subconscious. It is not easy, but if done well, looks easy. These beliefs drive the Rickshaw Design Cell.”
In keeping with Rickshaw’s ethos- a small and furious agency, the unit has already bagged five clients with names such as Future Consumer, Cambay Tiger and Belona Hospitality’s BarBar, contributing to the chunk of the business. While the staffing continues, the unit has already charted out aggressive expansion plans for the next two quarters. The design cell at Rickshaw is currently a five member team which is also slated to be doubled by the end of next quarter.
The design unit will function as solutions provider to complex communication challenges that require delving beyond conventional media. As a part of its offering, the unit will undertake a wide array of services pertaining to spaces, identity, logo, packaging and visual merchandising. It will focus on client’s business objectives and operate in an absolute goal oriented approach.
Speaking about the launch, Mahua Hazarika, Partner at Rickshaw stated, “I read a long time ago that people ignore design that ignores them. India has had a powerful design culture. Unfortunately design thinking is not part and parcel of our current collective conscious. Having spent time on both sides of the table, I believe design thinking needs to be cultivated right from product formulation to delivery; it should not be confined to packaging or a VM alone. Rickshaw opening a design cell had to happen. This was inevitable. We live, breath and appreciate design, hence here we are.”
Rickshaw is a small and furious communication and design agency which combines creative and strategic skills towards brand storytelling and brand building. Since inception in 2010, Rickshaw has charted a consistent year on year growth with current team strength of over 40 people and a diverse client list that boasts of names like Phoenix, Standard Chartered Bank, Viacom18, Mahindra Adventure, Future Lifestyle, Asian Paints, Raymond Home and Faces among others.
Suhas Parab, Founder- Rickshaw, had paid his dues in three large agencies earlier. He was later joined by Mahua Hazarika who has spent considerable amount of time on the client side in marketing teams of liquor and media companies, other than her agency stints. Jointly, they bring a sound understanding of the domain, medium and client’s requirements which makes Rickshaw a formidable entity that works solely on solution oriented approach. Just as how they are called, Rickshaw believes in going places where angels fear to tread. It makes them agile and adaptable while realising their client’s business objectives. The agency puts consumers first and views issues though the consumer lens. They firmly believe in finding the solution first, then the medium and hence call themselves media agnostic. As a part of their offerings, Rickshaw undertakes mandates pertaining to design, advertising, strategy, digital experiences, films and anything else they find interesting.