India's young generation – particularly less than 25 years old – exchange, and arrange everything; from the arrangements they secure on Shopclues, to the (specific) companions they welcome onto Snapchat. Value examination and every day bargain locales, have changed the customer from educated deal seeker into "small scale stockbroker," ready to measure the estimation of a specific item on a given day or inside a given day and age. Such basic leadership is unbelievably mind boggling and totally individual, in light of the particular conditions and needs of every customer; and India's childhood are specialists. However, transaction isn't confined to cost and item; India's 'era arbitrage' is constructing purchasing choices with respect to a large group of other criteria, from dedication focuses and rebates, to extra administrations and volume. Millennials' feeling of arbitrage stretches out past numbers (cost and execution) and reaches out to assessment, conclusion and conviction. Sometimes mobikwik coupons attract youngsters to use online platform regularly.
Millennials are currently expanding characterizing themselves by their encounters more so than different qualities or components, so it comes no astounded that their feelings, different preferences hold significantly more responsibility than any time in recent memory. Millennials factors in other individuals' sentiments into their basic leadership – whether in view of preferences, survey locales or client remarks – purported 'enthusiastic arbitrage' is similarly capable when taking a choice. 84 percent of individuals guarantee that they trust online surveys superior to individual suggestions. With 200 million month to month dynamic Internet clients in India, there's nothing unexpected that millennials have taken to online networking stages to express their conclusion about items and buys. The Nielsen Global Survey of Corporate Social Responsibility and Sustainability, 2015 report uncovers that millennials are the principal eras now that are willing intentionally to spend more for better quality, for supportability and for other significant elements they think about and esteem. Since they are a persuasive and quickly developing buyer advertise, marks now comprehend that the new millennial will pay additional for better arrangement, a choice which can be supported.
Generally speaking, the passionate arbitrage continues to evaluate financial estimation of an item or administration, however have an unmistakable comprehension of the other subjective components of their buy choices. The millennials' requirement for variables, for example, comfort, common sense, and sturdiness now assume a more noteworthy part and are frequently found through the online pool of conclusions and surveys that shading their psyche. Also, consistent correspondence through stages via web-based networking media, for example, whatsapp, facebook and twitter has caused for each articulations and sentiments to be arranged. As per the overview led by Fortis Healthcare, more than 74 for every penny of understudies imagine that online networking is the best stage for data, actualities and most recent offers. www.promoscode.in is suitable place to get effective and special offers quite easily.
CyberArk Acquires Vaultive to Advance Privileged Account Security for the Cloud
CyberArk (NASDAQ: CYBR), the global leader in privileged account security, today announced the acquisition of certain assets of privately-held Vaultive, Inc., a cloud security provider. The deal closed today.
The CyberArk Privileged Account Security Solution is the industry’s most comprehensive solution for protecting against privileged account exploitation anywhere – on-premises, in hybrid cloud environments and across DevOps workflows. Building upon the Vaultive technology, CyberArk will deliver greater visibility and control over privileged business users, and Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) administrators. By delivering a cloud-native and mobile experience, Vaultive will extend the CyberArk solution to these highly privileged users, which are frequent targets for cyber attacks.
“The Vaultive team brings innovative technology and advanced cloud industry experience to CyberArk. We look forward to incorporating the technology to add additional depth and proactive protection for enterprises facing an expanding attack surface in the cloud,” said Udi Mokady, chairman and CEO, CyberArk. “Vaultive provides a strong building block to accelerate CyberArk’s cloud security strategy, making CyberArk the only vendor able to extend privileged account security to administrators and privileged business users in cloud environments with this level of granularity and control.”
According to IDC, worldwide spending on public cloud services and infrastructure is forecast to reach $277 billion in 2021.1 Privileged business users and SaaS, IaaS and PaaS administrators have broad and often unlimited access to a range of social media, web-based sales operations and financial applications. That access must be monitored and controlled consistently across multiple types of applications, and be done in a way that doesn’t change the way cloud administrators and privileged business users work.
“I'm extremely proud of everything that the Vaultive team accomplished," said Ben Matzkel, founder and CTO, Vaultive. "It's becoming increasingly clear that customers desire a unified security approach that extends from the data center to the cloud. Fortified with Vaultive's technology and its team, CyberArk is uniquely positioned to meet this critical need. We look forward to working closely with CyberArk customers around the world to advance their privileged account security strategies for the cloud.”
This acquisition furthers CyberArk’s leadership in securing modern infrastructure and applications. Using CyberArk Conjur, organizations gain a comprehensive secrets management solution for DevOps toolchains and cloud-native applications. Additionally, CyberArk offers cloud platform support across AWS, Microsoft Azure and Google Cloud Platform (GCP) and has validated the ability to stand up a privileged account security solution in AWS in 15 minutes or less. With the acquisition of Vaultive, CyberArk extends its leadership to secure privileged access to SaaS, IaaS and PaaS applications by administrators and privileged business users.
Epson Takes the Lead in the Inkjet Printer Market in India
Epson, the world leader in digital imaging and printing solutions, today announced that it has secured the No.1 position in the Inkjet printer market (by Volume and Value) for the calendar year 2017, as per a leading research firm*. Epson attained the No. 1 position for the calendar year 2017, after beating competitors including HP and Canon. Inkjet printers led the overall market with 52.2% share in Q4 2017.
As per IDC's Hard Copy Peripherals (HCP) Quarterly market report (2017 Q4), Epson sold 705,656 inkjet printers in CY 2017 to lead the market. Epson captured 42% of the Inkjet market by Volume and 54% in value, while HP followed with a volume market share of 40 % and value share of 32%. Canon lagged behind at 16% volume share. Epson has been the leader in the Inkjet market by Value share for a few years now. As per IDC, Epson L380 has been the highest selling printer model in the Inkjet category. Epson M-series (Monochrome InkTank) witnessed significant growth from Tier 2 and 3 cities as channel partners effectively developed newer markets such as Cooperative banks, State Government, etc. where end consumers preferred the Mono InkTank to a Mono Laser printer.
"It’s been a great year for Epson and we are delighted to have achieved the No. 1 spot in the Inkjet printer market by value and volume for the calendar year 2017. At 54%, we have captured the majority of the market in terms of value. It is a great testimony towards our investment in technology and building commercially viable products. Epson were the pioneers and the first to launch InkTank printers in India. Since then, Epson's InkTank Printers have been embraced by cost and quality conscious consumers across segments, be it home usage, commercial usage in print and copy shops or office usage for black and color printing.” said Mr. Samba Moorthy, Vice President-Sales & Marketing, Epson India.
InkTank printers were first introduced by Epson in 2011 and have helped consumers across the home, commercial and office segments to print more by keeping the cost under control. The extremely low cost per print of 7 paise for Black and 18 paise for Colour** offered by Epson struck a chord with consumers and Epson has seen sale of InkTank printers in India go up exponentially over the years. In January 2018, Epson launched 5 new WiFi InkTank printers – L4150, L4160, L6160, L6170, and L6190. These new WiFi InkTank printers are compact with the integration of the ink tank into the printer, unlike the previous models. The L-series WiFi printers lower the total cost of ownership to businesses with its ultra-high page yields of 7,500 Black pages and 6,000 color (CMY) pages for each complete set of 4 ink bottles. The new L series WiFi printers offer the smallest footprint amongst all brands of InkTank printers. The cumulative global sales of Epson's high-capacity InkTank inkjet printers have surpassed 20 million units. In India alone, Epson has sold over 2 Million InkTank printers since its launch.
Ad Tech 2018: Explores the Post Advertising Era
ad:tech 2018 Explores the Post Advertising Era, where creativity, technology, emotion and innovation collide
Content streams & Keynotes will focus on what’s trending in the digital ecosystem
ad:tech New Delhi is all set for the 8th Edition of its annual show at The Leela Ambience, Gurgaon on 8-9 March which will explore the tools and tactics that savvy marketers are deploying to connect better with the end consumer. In the ever evolving advertising economy, it will be critical that brands consider newer ways toengage their users with content and data.
With its single point agenda to focus on the Post-Advertising era, ad:tech 2018 will be an unparalleled marketplace attracting over 6000+ attendees across 31 nations, showcasing over 70+ Exhibitors who bring their expertise and learnings in digital arena.
The conference side of the show will have distinguishednational and international industry Keynotes highlighting theimportant elements of the Post Advertising Era. Some of the Keynote topics will include:
- The Science & Magic Of Storytelling by Atin Kulkarni, Global Head, Media & Content Innovation CoE, Pepsico
- When Data Meets Brands by EldadManiv, President & COO, Taboola
- Automation Meets Human Experiencewill be an interesting panel discussion moderated byFaye D' Souza, Executive Editor- MirrorNOWwith RashiGoel, Head of Consumer Communications- Nestle India, Sapna Chadha, Head of Marketing India and SEA - Google, Gunjan Soni, CMO and Head, International Brands Business, Myntraand Head of Jabong, as panelists
- Innovation Is Out, Invention Is In by David Shing, VP & Digital Prophet, Oath, will explore the future of advertising with hearable, feelable, wearable technologies – powered by data, intelligence sensors and more.
- Agency of The Future - The Ongoing Evolutionwill be another insightful panel moderated by Punitha Arumugam, a veteran Agency Leader, and the panelists will include Joanna Catalano, CEO – Asia Pacific, iProspect, Lara Balsara Vajifdar, Executive Director- Madison Mediaand Babita Baruah, Managing Partner, GTB India
- Towards A Digital Society: Themes, Opportunities, Fault-Lines by Santosh Desai, Managing Director & CEO, FutureBrands, Author and Columnist with TOI, will explore some broad cultural and social cues that can create opportunities for the industry.
Other Key Streams
With Eight key streams over the two days that include Accelerating Your Creativity, The Programmatic Code, Engagement By Design, Data is the New Black, India and The Digital Revolution, Driving Toward End Goals, Brand Breakout and the Future Of…, ad:tech New Delhi will be all about what’s trending in the digital ecosystem.
Some of thefeatured sessions in these streamswill include:
Data risks and responsibilities by Nikhil Pahwa, Founder and Editor, Medianama wherein the core focus will be on ‘how brands and data owners need to be aware of the risk, responsibility and opportunities associated with the ownership of consumer data’.
Brand breakout – celebrating homegrown brands in a Digital economyby Raunak Munot, Co-Founder & Head of Marketing, The Bombay Shaving Co., Ashish Tiwari, Head - Digital Marketing & PR,HMC and Rajesh Sawhney, CEO & Co-Founder of Innerchef | Founder GSF Accelerator.
Author’s guide to New Age Marketing, will be a discussion with new writers like Actor & Author Soha Ali Khan and Chandramouli Venkatesan, CEO- Pidilite Industries, talking about how book publishing and marketing has evolved in the digital era.
Providing a gateway to international brands:
ad:tech New Delhi’s success over the past seven years has attracted different Countries like USA, China, Israel, Germany, France, and United Kingdom to participate and witness innovation across media channels and technologies.Participants of ad:tech 2018will have the opportunity to interact with industry leaders from over 31 countries, who are joiningus as delegates, sponsors and exhibitors.
The Next Big Thing
ad:techNew Delhi and Nestlé India will also host the second edition of The Next Big Thing Start-up challenge. This joint initiative will give startups an exclusive opportunity to showcase their technology and win a fully funded pilot with the Nutrition, Health & Wellness leader - Nestlé India along with the coveted recognition of 'The Next Big Thing. ‘
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