Indian mobile wallet major, MobiKwik today announced that the company has disbursed over Rs. 50 crore worth of Supercash in the months of March and April, 2017. Supercash is industry’s first loyalty initiative that allows users to earn and spend cashback on every transaction.
Users from Delhi, Mumbai and Bangalore earned maximum Supercash in the period. The initiative was launched in February 2017. The company observed a 28 percent growth in transactions per user along with a 32 per cent improvement in customer retention during this period followed by an increase in the number of transactions per user grown by 17 per cent.
Supercash initiative has a with connect Indian users who like to do frequent transactions and like savings on every transaction.
“MobiKwik’s SUPERCASH loyalty initiative is a strategic programme by the company to reach out to our loyal target audience. This initiative helps us to get closer to our daily users; also it gives us the opportunity to give them something in return for being loyal to us. We have seen a massive interest towards this loyalty initiative by MobiKwik, they are finding it an interesting medium to earn money and get benefits on every transaction. We are very excited with the response we have received and hope to grow bigger by the day” says Mr Daman Soni, Vice President for Growth, MobiKwik.
Users can make huge savings on their transactions at Big Bazaar, Central, Petrol pumps, Relaxo, Bata, Needs store etc starting today. MobiKwik currently powers payments for IRCTC, NHAI, Meru Cabs, Big Bazaar, MakeMyTrip, OYO Rooms, Zomato, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Dominos, Burger King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food Panda, Nearbuy, Van Heusen, Allen Solly among others.
MobiKwik is an Indian wallet major with a network of more than 15 lakh direct merchants and over 55 million plus users. Founded in 2009 by Bipin Preet Singh and Upasana Taku, the company has raised three rounds of funding from Sequoia Capital, American Express, Tree Line Asia, MediaTek, GMO Payment Gateway, Cisco Investments and Net1.
The company has offices in New Delhi, Mumbai, Bangalore, Pune and Kolkata. MobiKwik aspires to be the largest source of digital transactions in India. It is powering e-payments for NHAI, Bharat Petroleum, Indian Oil, Amul, Verka, IRCTC, Uber, Meru Cabs, Big Bazaar, OYO Rooms, Zomato, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Dominos, Burger King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food Panda, Nearbuy, Van Heusen, Allen Solly, Louis Phillips, GoDaddy, MakeMyTrip.