There is a lot of buzz surrounding the launch of Apple iPhone which is the latest model of the very successful Apple iPhone series of high end mobile smartphones by Apple. The date of introduction for the iPhone is going to be September 10, 2013. The previous model of the iPhone series, the iPhone 5 was the best selling high end smartphone last year so there are a lot of expectations riding on the new launch of the new model of iPhone.
Introduction of two New iPhone Models
There is a rumor this year that Apple will launch two models of the new iPhone instead of one. Speculations suggest that one will be a high end smartphone which will be full of new features, better power and performance and will be called the iPhone 5S. The other model to be launched by Apple will be cheaper model with a plastic case. This model has been named Apple iPhone 5C on the internet. This news is a very welcome one to both the customers as well as the share holders of Apple. The rumor is that by introducing Apple 5C along with the Apple 5S, Apple iPhones will not just cater to the high end customers all over the world. By providing an affordable option to 5S, Apple is entering the mid segment of the smartphone market for the first time.
iPhone can now look at a wider target market and also get more sales in lower income emerging market economies by providing a cheaper option of iPhones which will make it affordable to a huge number of people all over the world. Also the investors of Apple seem to be in a positive mood regarding the Apple stock. Apple shares have gained around 17% in the last month alone and major investors are looking to invest in the company. This is always good news for Apple Inc.
Features to Expect in the New Models
- The 5C iPhone is expected to come in a plastic case. Also there will be many color options for the plastic case in the 5C model.
- In the high end 5S model there may be many exciting new features to compete in the high end segment. One of the most talked about feature expected in the 5S will be the Fingerprint reader that will be hidden in the home button. This will make passwords obsolete and secure the iPhones further from theft.
- Better camera and faster processor is expected in the new high end 5S version of the iPhone. However it looks like iPhone is not following the trend of larger display screens and will not have 5 inches or plus screen on the new models of the iPhone.
Many analysts believe that the extra cheaper iPhone model will make the iPhone more accessible and popular among the masses. However some believe it may dilute the brand value of an Apple iPhone. Only time will tell whether this strategy is successful or not. We do not have to wait for a long time however as the new iPhone introduction date is quite soon on September 10, 2013.