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Sony Introducing New 4K & HDR Technology Equipment In India



Sony 4K & HDR technology equipment

Sony enhances Sony Media Technology Center by Introducing new 4K & HDR technology equipment and know how

This is the first and only such facility in India

Mumbai, October 06, 2016: Sony India today enhanced the Sony Media Technology Center (SMTC) Facility in Mumbai. Sony has newly introduced the class-leading 4K and HDR production in association with Whistling Woods International (WWI) in addition to the current 3D technical knowhow and equipment.

The Facility will now be equipped with top-of-the-line 4K content creation portfolio. SMTC will now offer knowhow in 4K content creation from acquisition to post-production of content and also teach the entire pipeline of 4K live production, film making and methodology. It is the place where the best of new technology and film making tools in the fields of 4K and HDR film making and broadcasting will be made available to both students as well as media professionals such as, in the sports industry, cinematographers, Director of Photography. They can use the facilities, attend training workshops and courses to familiarize themselves with the technology of the future, and thereby strengthen the industry and further the art of film-making and live 4K broadcasting.

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Speaking at a conference, Shinya Koshie, National Head, Professional Solution Division, Sony India stated, “Sony is delighted to take the technology innovation ahead by enhancing the Sony Media Technology Center. With 4K and HDR becoming important tools in Broadcasting and Filmmaking field, SMTC will act as a great platform for aspiring filmmakers and industry professionals.”

Mikio Kita, Deputy Senior General Manager, Media Segment Business Division, Professional Solutions and Services Group (PSSG), Imaging Products and Solutions Sector, Sony Corporation said, “SMTC is Sony’s first and only such facility in India, and fourth such facility in the world, preceded only by USA, UK & China.

With the 4K & HDR technology knowhow now being available along with Sony BRAVIA 4K HDR TVS, it will pave the way for a new way to enjoy television viewing in the future. He added, “SMTC initially had been launched in India in the year 2011 by Sir Howard Stringer (Then Chairman, CEO & President of Sony Corporation) and Mr. Subhash Ghai (Chairman, Whistling Woods International). Since then, SMTC has been providing training to all leading media professionals and students of WWI. With this collaboration between SMTC and WWI, the first phase of 4K cinema market development has been successfully laid.”

Sony aims to provide training on 4K live production for sports application, 4K production for drama application, and pushes for XAVC to be the “de-facto” format for 4K/HD acquisition. A special emphasis will be the 4K live production for sports industry considering the boom and demand the sector is witnessing. The new training module focuses on flexible, no-compromise production in 4K and HD quality. It also includes exercises modeled around seamless integration with existing HD and 4K workflow.

Sony aims to cultivate the market for 4K migration with the latest HDC-4300, a global pioneer in 4K live production with revolutionary capabilities of shooting 2x 4K and 8x HD super slow motion. With such premium technology on offer, it will enhance the quality of production and aid in the overall development of the Indian entertainment and broadcasting industry towards the new 4K and HDR technology.

The center also looks forward to organizing seminars for 4K live production for sports, 4K cinematography cameras (F65/F55/F5) and OLED monitors for special training purposes. Sony, with its 4K and HDR technology incorporated into SMTC, foresees 4K usage of shooting in sports, cinema and broadcasting industry to reach new heights.

The new center would be home to some of the finest products catering to the entertainment and broadcasting industry as mentioned below.

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HDC-4300 - 4K/HD System Camera
New 2/3” 4K 3x C-MOS imagers
System flexibility - 4K, HD, HFR and HD Cut-Out/Zoom


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PWS-4500- 4K / HD multi-port AV storage unit for IP network
4K/HD HFR recording and slow replay (up 4K 2x slow replay and up to HD 8x slow replay)
Efficient file sharing via 10G networking (Share Play)


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BVM-X300- 4K OLED Master Monitor
4K 4096 x 2160 Pixel Resolution OLED Panel
High Dynamic Range Mode
Supports DCI P3 and ITU-R BT.2020 Wide Color Spaces


Apart from these premium offerings, SMTC would also host other products like:

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  • XVS-6000 – Production Switcher System
  • PVM-X300 – 4K Professional Video Monitor
  • PMW-PZ1 – 4K/HD Memory Player


Through the SMTC, Sony and WWI aim to develop and enhance India’s broadcasting industry by popularizing 4K and HDR content creation.

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CyberArk Acquires Vaultive to Advance Privileged Account Security for the Cloud



CyberArk (NASDAQ: CYBR), the global leader in privileged account security, today announced the acquisition of certain assets of privately-held Vaultive, Inc., a cloud security provider. The deal closed today.

The CyberArk Privileged Account Security Solution is the industry’s most comprehensive solution for protecting against privileged account exploitation anywhere – on-premises, in hybrid cloud environments and across DevOps workflows. Building upon the Vaultive technology, CyberArk will deliver greater visibility and control over privileged business users, and Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) administrators. By delivering a cloud-native and mobile experience, Vaultive will extend the CyberArk solution to these highly privileged users, which are frequent targets for cyber attacks.

“The Vaultive team brings innovative technology and advanced cloud industry experience to CyberArk. We look forward to incorporating the technology to add additional depth and proactive protection for enterprises facing an expanding attack surface in the cloud,” said Udi Mokady, chairman and CEO, CyberArk. “Vaultive provides a strong building block to accelerate CyberArk’s cloud security strategy, making CyberArk the only vendor able to extend privileged account security to administrators and privileged business users in cloud environments with this level of granularity and control.”

According to IDC, worldwide spending on public cloud services and infrastructure is forecast to reach $277 billion in 2021.1 Privileged business users and SaaS, IaaS and PaaS administrators have broad and often unlimited access to a range of social media, web-based sales operations and financial applications. That access must be monitored and controlled consistently across multiple types of applications, and be done in a way that doesn’t change the way cloud administrators and privileged business users work.

“I'm extremely proud of everything that the Vaultive team accomplished," said Ben Matzkel, founder and CTO, Vaultive. "It's becoming increasingly clear that customers desire a unified security approach that extends from the data center to the cloud. Fortified with Vaultive's technology and its team, CyberArk is uniquely positioned to meet this critical need. We look forward to working closely with CyberArk customers around the world to advance their privileged account security strategies for the cloud.”

This acquisition furthers CyberArk’s leadership in securing modern infrastructure and applications. Using CyberArk Conjur, organizations gain a comprehensive secrets management solution for DevOps toolchains and cloud-native applications. Additionally, CyberArk offers cloud platform support across AWS, Microsoft Azure and Google Cloud Platform (GCP) and has validated the ability to stand up a privileged account security solution in AWS in 15 minutes or less. With the acquisition of Vaultive, CyberArk extends its leadership to secure privileged access to SaaS, IaaS and PaaS applications by administrators and privileged business users.

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Epson Takes the Lead in the Inkjet Printer Market in India



Epson, the world leader in digital imaging and printing solutions, today announced that it has secured the No.1 position in the Inkjet printer market (by Volume and Value) for the calendar year 2017, as per a leading research firm*. Epson attained the No. 1 position for the calendar year 2017, after beating competitors including HP and Canon. Inkjet printers led the overall market with 52.2% share in Q4 2017.

As per IDC's Hard Copy Peripherals (HCP) Quarterly market report (2017 Q4), Epson sold 705,656 inkjet printers in CY 2017 to lead the market. Epson captured 42% of the Inkjet market by Volume and 54% in value, while HP followed with a volume market share of 40 % and value share of 32%. Canon lagged behind at 16% volume share.  Epson has been the leader in the Inkjet market by Value share for a few years now. As per IDC, Epson L380 has been the highest selling printer model in the Inkjet category. Epson M-series (Monochrome InkTank) witnessed significant growth from Tier 2 and 3 cities as channel partners effectively developed newer markets such as Cooperative banks, State Government, etc. where end consumers preferred the Mono InkTank to a Mono Laser printer.

"It’s been a great year for Epson and we are delighted to have achieved the No. 1 spot in the Inkjet printer market by value and volume for the calendar year 2017. At 54%, we have captured the majority of the market in terms of value. It is a great testimony towards our investment in technology and building commercially viable products. Epson were the pioneers and the first to launch InkTank printers in India. Since then, Epson's InkTank Printers have been embraced by cost and quality conscious consumers across segments, be it home usage, commercial usage in print and copy shops or office usage for black and color printing.” said Mr. Samba Moorthy, Vice President-Sales & Marketing, Epson India.

InkTank printers were first introduced by Epson in 2011 and have helped consumers across the home, commercial and office segments to print more by keeping the cost under control. The extremely low cost per print of 7 paise for Black and 18 paise for Colour** offered by Epson struck a chord with consumers and Epson has seen sale of InkTank printers in India go up exponentially over the years. In January 2018, Epson launched 5 new WiFi InkTank printers – L4150, L4160, L6160, L6170, and L6190. These new WiFi InkTank printers are compact with the integration of the ink tank into the printer, unlike the previous models. The L-series WiFi printers lower the total cost of ownership to businesses with its ultra-high page yields of 7,500 Black pages and 6,000 color (CMY)  pages for each complete set of 4 ink bottles.  The new L series WiFi printers offer the smallest footprint amongst all brands of InkTank printers. The cumulative global sales of Epson's high-capacity InkTank inkjet printers have surpassed 20 million units. In India alone, Epson has sold over 2 Million InkTank printers since its launch.

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Tech News

Ad Tech 2018: Explores the Post Advertising Era



ad:tech 2018 Explores the Post Advertising Era, where creativity, technology, emotion and innovation collide

Content streams & Keynotes will focus on what’s trending in the digital ecosystem

ad:tech New Delhi is all set for the 8th Edition of its annual show at The Leela Ambience, Gurgaon on 8-9 March which will explore the tools and tactics that savvy marketers are deploying to connect better with the end consumer. In the ever evolving  advertising economy, it will be critical that brands consider newer ways toengage their users with content and data.

 With its single point agenda to focus on the Post-Advertising era, ad:tech 2018 will be an unparalleled marketplace attracting over 6000+ attendees across 31 nations, showcasing over 70+ Exhibitors who bring their expertise and learnings in digital arena.

The conference side of the show will have distinguishednational and international industry Keynotes highlighting theimportant elements of the Post Advertising Era. Some of the Keynote topics will include:

  • The Science & Magic Of Storytelling by Atin Kulkarni, Global Head, Media & Content Innovation CoE, Pepsico
  • When Data Meets Brands by EldadManiv, President & COO, Taboola
  • Automation Meets Human Experiencewill be an interesting panel discussion moderated byFaye D' Souza, Executive Editor- MirrorNOWwith RashiGoel, Head of Consumer Communications- Nestle India, Sapna Chadha, Head of Marketing India and SEA - Google, Gunjan Soni, CMO and Head, International Brands Business, Myntraand Head of Jabong, as panelists
  • Innovation Is Out, Invention Is In by David Shing, VP & Digital Prophet, Oath, will explore the future of advertising with hearable, feelable, wearable technologies – powered by data, intelligence sensors and more.
  • Agency of The Future - The Ongoing Evolutionwill be another insightful panel moderated by Punitha Arumugam, a veteran Agency Leader, and the panelists will include Joanna Catalano, CEO – Asia Pacific, iProspect, Lara Balsara Vajifdar, Executive Director- Madison Mediaand Babita Baruah, Managing Partner, GTB India
  • Towards A Digital Society: Themes, Opportunities, Fault-Lines by Santosh Desai, Managing Director & CEO, FutureBrands, Author and Columnist with TOI, will explore some broad cultural and social cues that can create opportunities for the industry.

Other Key Streams

With Eight key streams over the two days that include Accelerating Your Creativity, The Programmatic Code, Engagement By Design, Data is the New Black, India and The Digital Revolution, Driving Toward End Goals, Brand Breakout and the Future Of…, ad:tech New Delhi will be all about what’s trending in the digital ecosystem.

Some of thefeatured sessions in these streamswill include:

Data risks and responsibilities by Nikhil Pahwa, Founder and Editor, Medianama wherein the core focus will be on ‘how brands and data owners need to be aware of the risk, responsibility and opportunities associated with the ownership of consumer data’.

Brand breakout – celebrating homegrown brands in a Digital economyby Raunak Munot, Co-Founder & Head of Marketing,  The Bombay Shaving Co., Ashish Tiwari, Head - Digital Marketing & PR,HMC and Rajesh Sawhney, CEO & Co-Founder of Innerchef | Founder GSF Accelerator.

Author’s guide to New Age Marketing, will be a discussion with new writers like Actor & Author Soha Ali Khan and Chandramouli Venkatesan, CEO- Pidilite Industries, talking about how book publishing and marketing has evolved in the digital era.

Providing a gateway to international brands:

ad:tech New Delhi’s success over the past seven years has attracted different Countries like USA, China, Israel, Germany, France, and United Kingdom to participate  and witness innovation across media channels and technologies.Participants of ad:tech 2018will have the opportunity to interact with industry leaders from over 31 countries, who are joiningus as  delegates, sponsors and exhibitors.

The Next Big Thing

ad:techNew Delhi and Nestlé India will also host the second edition of The Next Big Thing Start-up challenge. This joint initiative will give startups an exclusive opportunity to showcase their technology and win a fully funded pilot with the Nutrition, Health & Wellness leader - Nestlé India along with the coveted recognition of 'The Next Big Thing. ‘

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