July 3, 2022

Why Custom Bags Are the Best Giveaway Items at Events

Creating memories is a major part of making an event experience with a big impact. You create this memory by giving tangible and useful gifts such as custom bags. This reminds people of how amazing your event was, and they will always think about the business you are showcasing.

Custom bags are known for their good advertising capabilities since they are convenient to carry around. This exposes your brand to other potential customers. They build a name for your company because these bags are eco-friendly and reusable, which means that you care for the environment. Here are the reasons why custom bags are the best giveaway items at events.

Brand Promotion

People will remember your brand just by looking at the logo on the bag. When they carry your bag during the event, they are offering a free advertising channel for your company. While some companies may prefer to choose promotional products like t-shirts and water bottles, they do not realise that custom bags are more useful because they are used to carry various items on a daily basis. At the end of the day, the brand name on the bag will be the most widely known.

Help with the Plastic Pollution Problem

We should all be aware of the dangers of plastic bags to the environment. This problem should be addressed immediately and taken seriously. Therefore, using recyclable bespoke bags that are designed for your company by experts is a huge step in the right direction. Clients now prefer sellers who care for the environment since they understand that this makes the world a better place for everyone. Lastly, these bags will encourage people to reuse them when shopping rather than relying on plastic bags.


What is good about bespoke bags is that they are not expensive to purchase. In large quantities, you can purchase them at a lower price compared to buying them in small quantities. When you have many bags, you will get a chance to hand them out to as many people as possible. This has a positive impact on the company since the more people they reach, the more your brand name will be known.

Increase Booth Traffic

People at events are curious to view the products displayed by various booths as they walk around. If your custom bags are the most attractive among other companies’ promotional items, people will start to crowd around your booth to have one. Most will at least want to know the company's brand name even if they will not get a bag of their own. With this, your company will start to gain popularity immediately.

Engage Attendees

Giving custom bags to customers or attendees at an event will surely trigger engagement between the two parties. When they become curious to know more about your company and the products that you offer, this creates a platform for you to shine. As the bags help them with their day-to-day activities like carrying groceries from the market, the bags will also increase the exposure of the company contact displayed on the face of the bag.


Bags are considered to be the best items to give out at an event because they are eco-friendly, cheap, reusable, come in all shapes and colors, and are easy to carry. These bags advertise your company's brand name to numerous people in many different places.

I'm a digital marketing professional and admin of TechyWhack, passionate about digital marketing, startups and blogging. When I'm not working, I enjoy watching action movies and spending time with my family. You can reach me on Twitter or LinkedIn.